To develop digital and analog IC related to information, mobility

          and energy saving, making product application more simple

          (simple for design, simple for use, simple for mobility) and easier

          (easy for price, easy for information access, easy for environmental

          protection).

          To be customers' primary supplier, satisfying their needs

          To be the best employer, making employees enjoy their work

          To be the valuable enterprise worthy of shareholders' investment,

          pursuing the most value for shareholders

          Integrity : self-discipline, commitment, sincerity

          Passion : active, energetic, ambitious

          Professional : focused, innovative, technology-proficient

          Teamwork : gregariousness, consensus, experience impartation